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University of Windsor MBA students launch campaign to draw American tourists to Windsor

Windsor-Detroit tunnel officials have teamed up with five University of Windsor MBA students for a campaign aimed at drawing American tourists to the city. 

The 40-40 YQG Tourism Campaign, launching Thursday, is a digital tourism passport program that allows visitors to track visits to participating locations, access discounts and qualify for prize draws.

"The University of Windsor reached out to me and asked if we wanted to work with some smart MBA students," said Tal Czudner, the tunnel's CEO.

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"Let's join hands together & support these students to be successful in their positive aims."

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